Online Marketing For Small Businesses 101

Marketing is very crucial for any business to attract new clients and realize its full potential. Before the internet, business owners paid hefty amounts to market themselves through channels like yellow pages and print media. The internet ultimately introduced a relief through easier, cheaper online marketing options that small businesses could comfortably manage.

It’s extremely important for a small business owner to understand the tenets of online marketing, and choose the best marketing strategies which will yield intended results within the shortest time possible. Since there are many online competitive businesses and scattered markets, the need to stand out can never be overemphasized. Here are 5 critical online marketing tips that any small business owner should consider employing.

Create a Company Website

Information acquisition in the current world is as easy as pressing a button. Most prospects will first visit a company’s website before making up their minds on whether to proceed with transactions or not- proving that a company website is indeed an important investment.

A recent study revealed that 64% of adult Americans own a smartphone, and a significant proportion of them use it to access the internet. Business owners should therefore ensure that their websites are mobile-friendly to tap into this market. Otherwise, it would be frustrating for a potential client to click on your company advert and fail to access your website.

A 2012 Digital Future in Focus report showed that 90% of all U.S internet users visited social networking sites, presenting an immense marketing opportunity for businesses via these platforms- and consequently making social media presence exceedingly critical. Businesses should not only register accounts, but also ensure their names are consistent in all platforms to eliminate confusion and subsequent loss of prospective customers. In a world where everything is based online, it is extremely vital that one secures their spot and brand on the internet.

Use Elevator Pitches

Since the internet is forest of information, it has become increasingly necessary to clearly pitch a business within the first few minutes of an advert. An impatient online community coupled with increased competition has made it imperative for businesses to spend the minimum possible time possible their respective prospects.

A good elevator pitch should last for 60 seconds or less. Alternatively it could be presented as a one-page or less overview of the business. For the best results, it must identify a problem that the business is trying to solve, offer a solution and define the target market. Since every business has a competitor, the elevator pitch should also give reasons why it’s a better option compared to the rest. Other important elements include business milestones, and samples of positive customer reviews.

Closely related to an elevator pitch is a positioning statement. This is a clear and concise statement that explains to the target market why a business is the better solution. In addition to being simple and memorable, it must be well-tailored for the target audience and adequately represent a brand.


  1. Cooperative contracts amongst liner delivery business have alreadied existing in many fields
    for greater than ONE HUNDRED years.


    But It’s when we get closer to our perfect weight that our weight loss typically slows or levels off.

  3. And they could be integrateded majorities for the price of solitary human piloted boxer.

  4. When legislation requires a salavge title to recuperate expenses from the accountable
    insurance firm one needs to jumps through numerous stupid hoopps to collect.

  5. Magdalena

    In truth, most trade policies enforce restrictions on the kinds of vehicle you have the ability to drive.

  6. Hermine

    I do consider all of the ideas you’ve presented
    on your post. They’re very convincing and can certainly work.
    Still, the posts are very brief for novices. May just you please lengthen them a little from next time?
    Thank you for the post.

  7. View Gregory B. Hartch, Incorrect Transforms: A Review of the Supreme Court’s Right to Travel Situations, 21 Wm.
    Mitchell L. Rev.

  8. Article Submission Sites

    Looking forward to reading more. Great blog.Much thanks again. Great.

  9. used cars under 20000

    Personal firms in government insurance company districts are confined to requirements pertaining to accident-free condition as well as
    driving encounter.

  10. Para 2 seems encouraging yet then Para 3 and 4 essentially says that the Malaysian motor car industry will certainly continuously be secured.

  11. motor trade insurance dvla

    Low-cost automobile insurance coverage prices are typically hard to
    obtain complying with a termination.

  12. On average, females were estimated to have a 1-in-12 chance
    of developing these cancers by age 74, males a 1-in-8 chance.
    JEWELRY: Silver, white gold, gem stones, rhinestones.
    Malignant melanoma is the rarest, but most serious
    form. It’s growing on me,” she says, “and looks great in the neon shades as well.


    Firms have to innovate; a systematic technique to finding as well as screening new ideas could assist.

  14. car dealer license

    Each specific business will call for a necessarily
    individual insurance quote, involving the requirements of your company.


    Wow, marvelous blog layout! How lengthy have you ever been blogging for?
    you make blogging glance easy. The entire look
    of your web site is excellent, let alone the content!

  16. He even provided it a full, Acura-quality repaint- everything cost me $2200 including
    the $500 I paid to buy it back !!!


    The company describes its business as travel, financial solutions, health care solutions, media”; there’s no mention of insurance coverage.

  18. septic tank cost to pump

    Sorry, little off topic. I feel in one’s bones exactly what your talking about.
    Sorry you need to do it in the wintertime.

  19. A fundamental system of a desktop and Quickbooks Accounting software
    program should set you back around $800.


    Please call us today and also we will certainly assist you
    recognize the excellent motor vehicle insurance
    policy option for your company fleet.

  21. He even provided it a complete, Acura-quality repaint- all of it
    cost me $2200 including the $500 I paid to acquire it back

  22. Anyway, the FEHBlog suggest that viewers glance at the American Health plan Program’ comments to
    the IRS.

  23. trade insurance direct

    A reputable aged family car will certainly have
    a more economical costs compared to just a flashy expensive auto.

  24. Thurman

    Insurance can be prepared for any dimension of company whether you offer automobiles part-time from your home,
    or run a hectic garage area or MOT center.

  25. Gracie

    The area of your water drainage area will certainly additionally be identified by
    the variety of people using the septic tank.

  26. Riscx Motor Profession Insurance Contrast bargain heavily
    within the investors market.


    Profession Worth Price – If the loss is of your own automobile, the trade worth price is covered.


    See to it you have this additional cover if you need it or remove it from your policy if not.


    Chat: You can likewise chat with a motor field advisor via our on the internet conversation center on our site.

  30. used cars in mumbai

    Roadway danger insurance policy will certainly allow you to drive
    cars that are in your belongings only.

  31. Those are sent out to insurance coverage business, which utilize them to
    determine the amount of to pay medical facilities for service.

  32. We look a panel of specialist business to offer you with
    the finest UK systems.

  33. weight loss food tumblr

    This is a tip that goes for men as nicely, of course, but consuming fruit is a much more frequent obstacle for women trying to drop weight.

  34. Millard

    You also have to see the context of exactly where the economies grew from
    post 1945 as Norway had by no means had a large manufacturing sector.

  35. You might likewise be able to move your no claims discount from personal plan to your traders policy.

  36. Maura

    He told us that in the brief-term, diet regime is far additional essential for shedding pounds.


    Many countries are looking for operation and also trade possibilities with Cuba now that detente with the US shows up likely.

  38. bobsweep

    Im grateful for the article post.Really thank you! Really Great.

  39. The repairer is assigned by either you, your insurance company or the
    electric motor investor declares division.


    Nonetheless, if you have company properties, after that this level of insurance policy alone will
    certainly not suffice to cover your needs.

  41. Hellen

    A strategy made use of by brokers is to ask motor traders which brokers and also insurance companies they have made use of
    in the previous.

  42. mac d car dealer jamaica

    He imagined a huge DNA database that medicines business would certainly pay to search through, and also led a firm intending
    to do merely that.

  43. At Swinton Commercial, we know that the motor trade
    industry is as varied as the cars it manages.


    If you have complete coverage after that you don’t have to
    take their insurance coverage that comes with the
    leasing, which.

  45. Elisa

    Excellent site you have got here.. It’s difficult to
    find excellent writing like yours nowadays. I really appreciate
    individuals like you! Take care!!


    The primary constituents of the plan are the roadway danger, employers
    obligation, the public liability and the buildings cover.

  47. trade insurance compare the market

    Electric motor trade insurance supplies you coverage for every little thing under one combined strategy.

  48. One typical constraint enforced by insurance coverage business
    is related to the efficiency of the vehicles you can drive.

  49. Last year, the insurance regulatory authority increased third-party electric
    motor insurance coverage rates and also it was taken to court by an afflicted celebration.

  50. septic tank risers tacoma wa

    For enquiries for Islands as well as locations beyond
    these countries, please call us on UK 01453 791616 or IRL 064 6632421 for
    more help.

Comments are closed.