Pre-conference Workshop | Tuesday 5th October 2010 | 9.00–12.00

(Registration begins at 8.30)

Aligning the Mobile Banking Channel to Meet Expectations of Financial Institutions, Increase Client Response and Provide Healthy Growth

Djellali Mokhtari, Chief Executive, Aikku


Through interactive practicals, real-life case-studies and group session deliveries, this workshop will provide you in-depth understanding on how mobile banking fits into the microfinance arena. Maximise your opportunities whilst meeting expectations of both banks and clients and increasing sustainable growth within the industry.

Launching mobile financial services

    • What is the role of each stakeholder in the ecosystem?
    • How do partners work together?
      - what are the costs and revenues for each party?
    • What is the required expertise to support your project deployment?

How to develop your business case for microfinance services
    • Evaluate market opportunities and conduct the prelaunch due diligence
    • What are the strengths and weaknesses for all stakeholders?
    • Potential business models and partnership schemes What are the challenges and opportunities in leveraging the mobile distribution network?
    • Creating an extensive agent network to distribute your microfinance services
    • Developing a successful partnership with retail networks